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The Dynamic Interplay of Team Image and Cheerleader Involvement-the Impacts on Consumer Willingness to Purchase Tickets in Chinese Professional Baseball League
by Ching-Wei Ho, Yu-Bing Wang and Yu-Xiang Xu
Journal of Business and Management Sciences. 2024, 12(4), 155-166. DOI: 10.12691/jbms-12-4-1
Pub. Date: July 28, 2024Views: 2799Downloads: 3952
player knowledge cheerleader involvement team image willingness to purchase tickets
Abstract Full Text PDF (780 KB) Full Text HTML Full Text ePUB (340 KB)
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