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3 results for brand equity.

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Keyword    brand equity

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Interrelationships between Viral Marketing and Purchase Intention via Customer-Based Brand Equity
by Hsiang-Hsi Liu and Yu-Ning Wang
Journal of Business and Management Sciences. 2019, 7(2), 72-83. DOI: 10.12691/jbms-7-2-3
Pub. Date: July 14, 2019Views: 16139Downloads: 15044
viral marketing customer-based brand equity purchase intention advertising
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Antecedents of Customer Based Brand Equity-Research in Azerbaijan
by Shahin AKBAROV
Journal of Business and Management Sciences. 2018, 6(2), 54-58. DOI: 10.12691/jbms-6-2-5
Pub. Date: June 09, 2018Views: 14077Downloads: 12360
brand awareness perceived quality brand loyalty customer based brand equity azerbaijan
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Identification of Customer Loyalty Determinants in Service Industry
by Saul Ronald Jacob Saleky, Lee Cheng Wen, Otto Randa Payangan, Jusni and Maat Pono
Journal of Business and Management Sciences. 2018, 6(4), 171-178. DOI: 10.12691/jbms-6-4-5
Pub. Date: November 19, 2018Views: 11587Downloads: 9355
customer loyalty satisfaction commitment trust satisfaction brand equity service quality perceived price customer perceived value
Abstract Full Text PDF (198 KB) Full Text HTML Full Text ePUB (37 KB)
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