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Keyword    brand awareness

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Antecedents of Customer Based Brand Equity-Research in Azerbaijan
by Shahin AKBAROV
Journal of Business and Management Sciences. 2018, 6(2), 54-58. DOI: 10.12691/jbms-6-2-5
Pub. Date: June 09, 2018Views: 14913Downloads: 13398
brand awareness perceived quality brand loyalty customer based brand equity azerbaijan
Abstract Full Text PDF (275 KB) Full Text HTML Full Text ePUB (294 KB)
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Retailers Benefits from Manufacturers’ Brands a Study of the Egyptian Hypermarkets Industry
by Marwa Elgebali
Journal of Business and Management Sciences. 2019, 7(1), 1-11. DOI: 10.12691/jbms-7-1-1
Pub. Date: January 16, 2019Views: 12663Downloads: 12059
Egypt purchase behavior brands brand awareness commodity food products consumer behavior
Abstract Full Text PDF (620 KB) Full Text HTML Full Text ePUB (350 KB)
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