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11 results for advertising.

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Interrelationships between Viral Marketing and Purchase Intention via Customer-Based Brand Equity
by Hsiang-Hsi Liu and Yu-Ning Wang
Journal of Business and Management Sciences. 2019, 7(2), 72-83. DOI: 10.12691/jbms-7-2-3
Pub. Date: July 14, 2019Views: 13278Downloads: 12101
viral marketing customer-based brand equity purchase intention advertising
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Using an Evolutionary Heuristics for Solving the Outdoor Advertising Optimization Problem
by Zheldak T.A. and Redko V.
Journal of Computer Sciences and Applications. 2014, 2(2), 23-30. DOI: 10.12691/jcsa-2-2-2
Pub. Date: September 04, 2014Views: 20233Downloads: 17048
artificial immune system (AIS) constrained optimization problems clone selection advertising
Abstract Full Text PDF (250 KB) Full Text HTML Full Text ePUB (321 KB)
Open AccessCase Report
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Facebook and Its Usage Pattern, a Case Study of Students at Central University of Kashmir
by Fayaz Ahmad Nika and Shakeel Ahmad Sofi
Journal of Business and Management Sciences. 2014, 2(1), 21-25. DOI: 10.12691/jbms-2-1-3
Pub. Date: March 30, 2014Views: 22112Downloads: 17446
facebook messages advertising intensions need and perceptions
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Examining the Impact of Green Marketing Strategy on Customer Value in the Egyptian OTC Pharmaceutical Market
by Ola Alaa El-Dien Ahmed Mohamed El-Badawy and Dr. Wael Kortam
American Journal of Environmental Protection. 2024, 12(4), 63-72. DOI: 10.12691/env-12-4-3
Pub. Date: November 21, 2024Views: 257Downloads: 440
Green Marketing (GM) Customer Value Sustainability Green Marketing Strategy Eco-friendly products Green Price Sustainable Development Green Promotion Green Advertising OTC Egyptian Pharmaceutical Market
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A Comparative Study on the Impact of Company & Market Controlled Variables on Egyptians’ Intentions Towards Green Consumption
by Dina Kordy
Journal of Business and Management Sciences. 2023, 11(3), 176-181. DOI: 10.12691/jbms-11-3-2
Pub. Date: June 04, 2023Views: 1913Downloads: 2106
climate sustainability advertising government social media availability
Abstract Full Text PDF (225 KB) Full Text HTML Full Text ePUB (200 KB)
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Digital Advertising and Its Role in Building Brand Image
by Doaa Farouk Badawy Eldesouky
World Journal of Social Sciences and Humanities. 2018, 4(2), 93-99. DOI: 10.12691/wjssh-4-2-4
Pub. Date: August 20, 2018Views: 17618Downloads: 13970
marketing advertising digital media digital advertising brand image
Abstract Full Text PDF (562 KB) Full Text HTML Full Text ePUB (2785 KB)
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Climate Change Awareness: An Explorative Study on the Discursive Construction of Ethical Consumption in a Communication Campaign
by Amelia Manuti
American Journal of Applied Psychology. 2013, 1(3), 65-71. DOI: 10.12691/ajap-1-3-6
Pub. Date: January 01, 2014Views: 35345Downloads: 29329Citations: 1
critical consumption European Commission advertising persuasion
Abstract Full Text PDF (240 KB) Full Text HTML Full Text ePUB (157 KB)
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The Effectiveness of Advertising in Relation to the Personality of the Consumer
by Zuzana BIRKNEROVÁ, Radovan BAČÍK and Jaroslava GBUROVÁ
Journal of Finance and Economics. 2013, 1(2), 17-21. DOI: 10.12691/jfe-1-2-1
Pub. Date: April 28, 2013Views: 31121Downloads: 22960Citations: 4
advertising; temperament; consumer; personality; methodology
Abstract Full Text PDF (315 KB) Full Text HTML Full Text ePUB (134 B)
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Ethical Media Content Adjustment between Croatian and European Union Regulations – Following Local Elections 2013 in Lika-senj County
by Vlatka Ružić
Journal of Finance and Economics. 2014, 2(5), 162-165. DOI: 10.12691/jfe-2-5-5
Pub. Date: July 24, 2014Views: 18320Downloads: 13839
ethics media content hidden advertising elections
Abstract Full Text PDF (126 KB) Full Text HTML Full Text ePUB (66 KB)
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A New Methodology of Usability Testing on the Base of the Analysis of User’s Electroencephalogram
by Alfimtsev A.N., Basarab M.A., Devyatkov V.V. and Levanov A.A.
Journal of Computer Sciences and Applications. 2015, 3(5), 105-111. DOI: 10.12691/jcsa-3-5-1
Pub. Date: December 08, 2015Views: 24424Downloads: 22239Citations: 2
usability engineering conversion optimization usability testing electroencephalogram brain waves contextual advertising ctr user interface web interface user experience experimental research
Abstract Full Text PDF (671 KB) Full Text HTML Full Text ePUB (3170 KB)
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