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Interrelationships between Viral Marketing and Purchase Intention via Customer-Based Brand Equity
by Hsiang-Hsi Liu and Yu-Ning Wang
Journal of Business and Management Sciences. 2019, 7(2), 72-83. DOI: 10.12691/jbms-7-2-3
Pub. Date: July 14, 2019Views: 13934Downloads: 12803
viral marketing customer-based brand equity purchase intention advertising
Abstract Full Text PDF (653 KB) Full Text HTML Full Text ePUB (354 KB)
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Modeling conversion of Television advertisement for Fast Moving Consumer Goods (FMCG) – (Viewer-to-Buyer Conversion)
by Samuel W. Kamande, Emmanuel Ahishakiye, Margaret A. Ondeng and Herman T. Wachira
American Journal of Modeling and Optimization. 2017, 5(1), 12-23. DOI: 10.12691/ajmo-5-1-2
Pub. Date: June 03, 2017Views: 16899Downloads: 17201
modeling regression analysis generalized linear model multinomial logistic model
Abstract Full Text PDF (486 KB) Full Text HTML Full Text ePUB (254 KB)
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Using an Evolutionary Heuristics for Solving the Outdoor Advertising Optimization Problem
by Zheldak T.A. and Redko V.
Journal of Computer Sciences and Applications. 2014, 2(2), 23-30. DOI: 10.12691/jcsa-2-2-2
Pub. Date: September 04, 2014Views: 20768Downloads: 17685
artificial immune system (AIS) constrained optimization problems clone selection advertising
Abstract Full Text PDF (250 KB) Full Text HTML Full Text ePUB (321 KB)
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Facebook and Its Usage Pattern, a Case Study of Students at Central University of Kashmir
by Fayaz Ahmad Nika and Shakeel Ahmad Sofi
Journal of Business and Management Sciences. 2014, 2(1), 21-25. DOI: 10.12691/jbms-2-1-3
Pub. Date: March 30, 2014Views: 22609Downloads: 18035
facebook messages advertising intensions need and perceptions
Abstract Full Text PDF (92 KB) Full Text HTML Full Text ePUB (79 KB)
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Examining the Impact of Green Marketing Strategy on Customer Value in the Egyptian OTC Pharmaceutical Market
by Ola Alaa El-Dien Ahmed Mohamed El-Badawy and Dr. Wael Kortam
American Journal of Environmental Protection. 2024, 12(4), 63-72. DOI: 10.12691/env-12-4-3
Pub. Date: November 21, 2024Views: 631Downloads: 918
Green Marketing (GM) Customer Value Sustainability Green Marketing Strategy Eco-friendly products Green Price Sustainable Development Green Promotion Green Advertising OTC Egyptian Pharmaceutical Market
Abstract Full Text PDF (231 KB) Full Text HTML Full Text ePUB (148 KB)
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A Comparative Study on the Impact of Company & Market Controlled Variables on Egyptians’ Intentions Towards Green Consumption
by Dina Kordy
Journal of Business and Management Sciences. 2023, 11(3), 176-181. DOI: 10.12691/jbms-11-3-2
Pub. Date: June 04, 2023Views: 2282Downloads: 2525
climate sustainability advertising government social media availability
Abstract Full Text PDF (225 KB) Full Text HTML Full Text ePUB (200 KB)
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NON-ST-Segment Elevation Myocardial Infarction Associated with Inadvertent Thyroid Hormone Overdose
by Andrew V. Doodnauth, Fadi Yacoub, Vaibhavi Solanki, Andrea Trimmingham, Lina Soni and Samy I. McFarlane
American Journal of Medical Case Reports. 2021, 9(3), 194-197. DOI: 10.12691/ajmcr-9-3-15
Pub. Date: January 14, 2021Views: 4888Downloads: 6595
thyroid hormone ischemic heart disease acute coronary syndrome levothyroxine hyperthyroidism cardiovascular disease
Abstract Full Text PDF (1932 KB) Full Text HTML Full Text ePUB (1014 KB)
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Digital Advertising and Its Role in Building Brand Image
by Doaa Farouk Badawy Eldesouky
World Journal of Social Sciences and Humanities. 2018, 4(2), 93-99. DOI: 10.12691/wjssh-4-2-4
Pub. Date: August 20, 2018Views: 18262Downloads: 14698
marketing advertising digital media digital advertising brand image
Abstract Full Text PDF (562 KB) Full Text HTML Full Text ePUB (2785 KB)
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On an Advertisement of the Koton Company -The Misleading Children
by Fulya Acikgoz
Journal of Business and Management Sciences. 2015, 3(3), 96-100. DOI: 10.12691/jbms-3-3-3
Pub. Date: July 10, 2015Views: 11403Downloads: 9162
advertisement; marketing strategy marketing communication
Abstract Full Text PDF (78 KB) Full Text HTML Full Text ePUB (30 KB)
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Food Choice Behaviour among Ghanaians: Implications for Health Promotion
by Frank Hayford, Matilda Steiner-Asiedu and Esther Sakyi-Dawson
World Journal of Nutrition and Health. 2015, 3(1), 22-28. DOI: 10.12691/jnh-3-1-4
Pub. Date: February 19, 2015Views: 22751Downloads: 18598
food choice behaviour health implications consumer advert food label ghana
Abstract Full Text PDF (203 KB) Full Text HTML Full Text ePUB (264 KB)
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