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3 results for Yu-Bing Wang.

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How Social Currency Influences Sense of Virtual Community and Behavioral Intention: Evidence from the Pokémon Go Phenomenon
by Yu-Bing Wang
Journal of Business and Management Sciences. 2025, 13(4), 81-90. DOI: 10.12691/jbms-13-4-1
Pub. Date: July 28, 2025Views: 1026Downloads: 1590
Social Currency Sense of Virtual Community (SOVC) Behavior Intention Experience Marketing Pokémon GO
Abstract Full Text PDF (404 KB) Full Text HTML Full Text ePUB (340 KB)
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The Dynamic Interplay of Team Image and Cheerleader Involvement-the Impacts on Consumer Willingness to Purchase Tickets in Chinese Professional Baseball League
by Ching-Wei Ho, Yu-Bing Wang and Yu-Xiang Xu
Journal of Business and Management Sciences. 2024, 12(4), 155-166. DOI: 10.12691/jbms-12-4-1
Pub. Date: July 28, 2024Views: 2574Downloads: 3687
player knowledge cheerleader involvement team image willingness to purchase tickets
Abstract Full Text PDF (780 KB) Full Text HTML Full Text ePUB (340 KB)
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Dose Online Brand Community Help Brands Increase Loyalty? -The Impact of Customer Citizenship Experience
by Yu-Bing Wang and Ching-Wei Ho
Journal of Business and Management Sciences. 2024, 12(1), 60-66. DOI: 10.12691/jbms-12-1-6
Pub. Date: March 07, 2024Views: 2723Downloads: 3597
customer citizenship experience COVID-19 pandemic service quality relationship quality information quality booking.com
Abstract Full Text PDF (204 KB) Full Text HTML Full Text ePUB (162 KB)
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