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Examining the Impact of Green Marketing Strategy on Customer Value in the Egyptian OTC Pharmaceutical Market

by Ola Alaa El-Dien Ahmed Mohamed El-Badawy and Dr. Wael Kortam

American Journal of Environmental Protection. 2024, 12(4), 63-72. DOI: 10.12691/env-12-4-3
Pub. Date: November 21, 2024Views: 2054 Downloads: 3252Like: 0

Green Marketing (GM) Customer Value Sustainability Green Marketing Strategy Eco-friendly products Green Price Sustainable Development Green Promotion Green Advertising OTC Egyptian Pharmaceutical Market

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