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How Social Currency Influences Sense of Virtual Community and Behavioral Intention: Evidence from the Pokémon Go Phenomenon
by Yu-Bing Wang
Journal of Business and Management Sciences. 2025, 13(4), 81-90. DOI: 10.12691/jbms-13-4-1
Pub. Date: July 28, 2025Views: 1164Downloads: 1921
Social Currency Sense of Virtual Community (SOVC) Behavior Intention Experience Marketing Pokémon GO
Abstract Full Text PDF (404 KB) Full Text HTML Full Text ePUB (340 KB)
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