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Modeling conversion of Television advertisement for Fast Moving Consumer Goods (FMCG) – (Viewer-to-Buyer Conversion)

by Samuel W. Kamande, Emmanuel Ahishakiye, Margaret A. Ondeng and Herman T. Wachira

American Journal of Modeling and Optimization. 2017, 5(1), 12-23. DOI: 10.12691/ajmo-5-1-2
Pub. Date: June 03, 2017Views: 16584 Downloads: 16825Like: 0

modeling regression analysis generalized linear model multinomial logistic model

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