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Effect of Digital Marketing on Consumer Buying Behaviour in the Modern Trade Sector in Egypt
by Ahmed Othman Aly Ziko and Amal Asfour
Journal of Business and Management Sciences. 2023, 11(1), 46-62. DOI: 10.12691/jbms-11-1-4
Pub. Date: January 15, 2023Views: 14048Downloads: 14485
digital marketing consumer behavior modern trade sector email marketing mobile marketing social media marketing
Abstract Full Text PDF (750 KB) Full Text HTML Full Text ePUB (1539 KB)
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A Comparative Study Between Digital and Traditional Marketing: A Case Study from Industrail Hub, Durgapur
by Dr. priyabrata Bandyopadhyay, Prof. Biswajit Sen and Dr. B.C.Roy
Journal of Business and Management Sciences. 2025, 13(2), 37-42. DOI: 10.12691/jbms-13-2-3
Pub. Date: May 07, 2025Views: 1606Downloads: 4496
Digital Marketing Traditional Marketing Return on Investment PPC SEO Content Marketing Start-UP Flow of Traffic Global Reache
Abstract Full Text PDF (296 KB) Full Text HTML Full Text ePUB (694 KB)
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