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A Study on Perceived Service Quality of IDEA Cellular Ltd. - A Case Study on Factor Analysis

by Monalisha Pattnaik, Abhipsa Ray, Biswa Bhusan Mall, Rosemary Kujur, Silpa Jena and Somu Jena

Journal of Business and Management Sciences. 2015, 3(1), 53-57. DOI: 10.12691/jbms-3-1-7
Pub. Date: May 27, 2015Views: 25923 Downloads: 20997Like: 11

brand preference distributors customer satisfaction marketing strategies service quality

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This article belongs to the Special Issue Multivariate Techniques and Forecasting Techniques with Data Interpretations in Business Models: Applications and Cases

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