eng Science and Education Publishing Journal of Business and Management Sciences 2333-4533 2025-12-16 13 6 190 198 10.12691/jbms-13-6-2 JBMS20251362 article Kao Jen-Shou 1 Liu Chun-Chu 2 Chen Po-Jen sunboyp@gmail.com 3 Kan Tang-Chung 4 Kao, Ren-Shou, Assistant Professor, Department of Leisure and Tourism Management, Shu-Te University Liu, Chun-Chu, Professor, College of Continuing Education, Chang Jung Christian University Doctoral student of Graduate Institute of Tourism Management National Kaohsiung University of Hospitality and Tourism Associate Professor of Department of Travel Management National Kaohsiung University of Hospitality and Tourism This study examined the effects of value disciplines on organizational performance as well as the moderating effects of relational trust-value discipline interactions on organizational performance. Data were collected through an electronic questionnaire survey conducted among individuals holding the positions of chairperson, general manager, deputy general manager, assistant manager, and director in hotels (i.e., star-rated and tourist hotels) and inns (i.e., business hotels and motels). The results indicated that, in the hotel group, value disciplines (operational excellence and product leadership) had a significant positive influence on organizational performance, whereas in the inn group, only customer intimacy showed a significant positive influence. In addition, the interaction between relational trust and value disciplines (product leadership and customer intimacy) exhibited significant moderating effects on organizational performance in both the hotel and inn groups. https://pubs.sciepub.com/jbms/13/6/2/jbms-13-6-2.pdf Value Discipline Operationally Excellent Product Leadership Customer Intimate Organizationally Performance Relation- Trust