eng Science and Education Publishing Journal of Business and Management Sciences 2333-4533 2025-05-07 13 2 37 42 10.12691/jbms-13-2-3 JBMS20251323 article Dr. priyabrata Bandyopadhyay priyabrata.bandyopadhyay@bcrec.ac.in 1 Prof. Biswajit Sen 1 Dr. B.C.Roy 1 Academy of Professional Courses Digital marketing refers to advertising delivered through digital channels viz. search engines, websites, social media, email, and mobile apps. Using online media channels, digital marketing is the method by which companies sell goods, services, and brands. Consumers heavily rely on digital means for consumerism. It is a stark reality that when we proceed with Google marketing insights we have found that almost 48% of consumers start their inquiries on search engines, while almost 33% look through brand websites and rest 26% search through mobile applications. https://pubs.sciepub.com/jbms/13/2/3/jbms-13-2-3.pdf Digital Marketing Traditional Marketing Return on Investment PPC SEO Content Marketing Start-UP Flow of Traffic Global Reache