@article{ajrd20261411,
author={{Duong, My Thi Dieu and Dinh, Toai Van and Hoang, Hung Gia},
title={Effectiveness of Information and Communication Technology Use in Flower Marketing as Perceived by Vietnamese Smallholders},
journal={American Journal of Rural Development},
volume={14},
number={1},
pages={1--5},
year={2026},
url={https://pubs.sciepub.com/ajrd/14/1/1},
issn={2333-4770},
abstract={This study was conducted to analyse the current situation and assess smallholders¡¯ perspectives on the level of use and effectiveness of information and communication technology (ICT) in flower marketing. The survey sample consisted of 150 smallholders randomly selected from a total of 241 smallholders in the Duong No Ward, Hue City of Vietnam. Descriptive and inferential statistics were used to analyse the data. The research results revealed that a number of ICT tools were used by smallholders. Of which, televisions, mobile (smart) phones, and internet-connected computers were the most commonly used by smallholders. The study also indicated that mobile (smart) phones and internet-connected computers were the two types of ICT tools that had the highest effectiveness for flower marketing. The research found that there was a statistically significant relationship existing between the extent of ICT use (mobile phones) in flower marketing and the smallholders¡¯ educational level (<i>¦Ö2 = 7.009; p = 0.002</i>), income (<i>¦Ö2 = 6.341; p = 0.053</i>), distance from home to electricity base (<i>¦Ö2 = 4.385; p = 0.044</i>), and participation in training programs (<i>¦Ö2 = 7.748; p = 0.009</i>). The local government and authorities need to provide supportive policies, training courses, and technological infrastructure investment to improve access to and use of ICTs in flower production and marketing.},
doi={10.12691/ajrd-14-1-1}
publisher={Science and Education Publishing}
}