Manmeet Singh¹, Naveen Chomal², Rupesh Surwade³, Abhishek Bangre³, Mohammad Arif Kamal^4,

India is one of the oldest civilizations globally, with a kaleidoscopic variety and rich cultural heritage. However, there is a diverse change in India's cultural and historical centers with the increasing demographics. Several approaches and schemes have been introduced and applied to reinforce historical cities' cultural identity within recent decades. There is not solely ought to conserve the heritage buildings but also outdoor activity and quality. Streetscape is an on-the-spot panorama of the city that individuals grasp and creates the city's public image and identity. The isolated area between the heritage buildings desires public attention instead of no man's land. A medium-sized city like Jalandhar, Punjab, is enriched with cultural and historical monuments, but these are ignored. The 200-year-old Devi Talab Mandir, Jalandhar, Punjab, receives thousands of tourist footfalls annually and can revitalize its Street. Through this vision, the paper adopts streetscape revitalization as an urban facet to bolster and embrace the cultural identity, placemaking and the heritage character of the historic city of Jalandhar, Punjab. This paper discusses numerous urban guidelines that may be adopted to enhance the Streetscape outside the Devi Talab Mandir and provide a sensible framework that produces redesign principles that reflect and support community character revitalization.

Revitalization, Urban Design, Streetscape, Heritage, Cultural Identity, Placemaking, Jalandhar, India