Chih-Hsing Hung¹, Wen-Pin Huang^1,

This study aims to explore the influencing factors of volunteer work motivation in charitable organizations. This study uses random sampling to select 2017 citizens who have participated in volunteer work in charitable organizations in Japan, South Korea and Taiwan (648 from Japan, 592 from South Korea and 777 from Taiwan). The questionnaire recovery rate was 75.99%. The questionnaire type was the structured questionnaire. Descriptive analysis, Pearson product-difference correlation and stepwise regression were used to analyze the data. The research results show that the work motivation of volunteers in charity organizations is mainly affected by corporate social responsibility, organizational commitment and transformational leadership. Therefore, charitable organizations should emphasize the social value of their charitable work and the benefits to personal growth when they provide volunteer work opportunities. Through these methods, more and more people can be attracted to participate in volunteer work and jointly contribute to society.

corporate social responsibility, personal growth, organizational commitment, transformational leadership, charity organization management