Financial performance is an aspect targeted by any company. Analyzing the indicators that have an impact on it is a crucial aspect in obtaining profitability in the activity carried out. The paper aims to identify how the financial policy influence the company`s profitability. The situation imposed by the pandemic period determines the need to analyze the situation from this period separately from the previous one. Thus, the analysis was carried out in the period 2008-2022, but it was divided into two, respectively: the prepandemic period (2008-2019) and the pandemic period (2020-2022). Using the linear analysis method to identify the effects on the profitability of the companies obtained by 20 companies from the tourism industry listed on the Bucharest Stock Exchange, we obtained for the pre-pandemic period an R-squared of 0.122 (for the dependent variable ROA - return on assets), and 0.706 (for dependent variable ROE - return of equity). For the pandemic period, it increases to 0.303 and 0.745, respectively. Considering the independent variables used (long- and short-term debt ratios, solvency and natural logarithm of total assets for ROA and leverage, net profit margin, liquidity and natural logarithm of turnover for ROE) as well as the obtained correlations among these, the study recommends that companies in this industry consider short-term borrowing in difficult times and optimizing the financial structure.- between 0.0 and 0.1 the correlation is insignificant;- between 0.1 and 0.3 the correlation is small;- between 0.3 and 0.5 the correlation has a medium level;- between 0.5 and 0.7 the correlation is high;- between 0.7 and 0.9 - very high;- between 0.9 and 1 - almost perfect.

financial performance, profitability, tourism, pandemic influence