Nguyen Thi Hong^1,, Nguyen Thi Loc¹, Nguyen Thi Kim Tien¹

Nowadays, there is a significant growth of Spanish tourists in Vietnam. Therefore, it is essential to know their level of satisfaction so that the government, together with the country's tourism organizations and companies, can take measures to increase the country's strengths and thus make it more competitive compared to other destinations in Asia. The HOLSAT is a model proposed by Tribe and Snaith (1998) to evaluate tourist satisfaction at a destination by comparing their experiences and previous expectations, considering both positive and negative attributes of the destination. In the present study, the HOLSAT is used for the case of tourists from Spain to the destination of Vietnam. The results show that HOLSAT is a valuable tool to determine the level of satisfaction of Spanish tourists by measuring the satisfaction of their experience in Vietnam. Concluding that most attributes are positive in the comparison between perceptions and expectations, these are the strengths of Vietnam tourism. Moreover, the existing weaknesses, infrastructure, and transport must be improved for sustainable development to conserve resources and minimize the negative impacts of tourism on natural resources, culture, politics, and society in general.

Vietnam, Spanish tourist, HOLSAT, satisfaction, perception