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Berry, T. (2010). Channel marketing moves goods from producers to consumers. Available at: www.mplans.com.

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Article

Determinants of Market Outlet Choice of Tea Farmer in Thai Nguyen City, Viet Nam

1International School, Thai Nguyen University

2Thai Nguyen University of Agiculturel an Foresty


Journal of Behavioural Economics, Finance, Entrepreneurship, Accounting and Transport. 2018, Vol. 6 No. 1, 26-32
DOI: 10.12691/jbe-6-1-4
Copyright © 2018 Science and Education Publishing

Cite this paper:
Tran Anh Vu, Phung Thi Hoan, Doan Thi Mai. Determinants of Market Outlet Choice of Tea Farmer in Thai Nguyen City, Viet Nam. Journal of Behavioural Economics, Finance, Entrepreneurship, Accounting and Transport. 2018; 6(1):26-32. doi: 10.12691/jbe-6-1-4.

Correspondence to: Tran  Anh Vu, International School, Thai Nguyen University. Email: trananhvu.49@gmail.com

Abstract

The aim of this study was to determine the factors influencing farmers’ choice on tea farmer marketing channel in Thai Nguyen city, Viet Nam. A semi-structured and pre-tested questionnaire was used to collect data from tea farmers through face to face interview. Multistage sampling procedure was employed to contact 386 respondents. The study used Multinomial logistic regression (MNL) model to identify factors that determine tea growers’ choice of marketing channel and sales volume decisions once a marketing channel has been selected. The results showed that Family size (famsz); Farming Experience (exper); Non/Off Farm Income (offarm); Land Size Allocated (aretea); Distance significantly affected the participation in marketing channel. Land Size allocated is the most influential factor with (B = 4.418; OR= e4,418= 82.957).

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