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Nunnally, J.C. & Bernstein, I.H. (1994). Psychometric Theory, 3rd ed. New York, NY: McGraw-Hill.

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Article

A Value Based Analysis of Web 2.0 Usage of Chinese Young Users

1Departmetn of Management Studies, University of Michigan - Dearborn, Dearborn, MI, USA


American Journal of Information Systems. 2020, Vol. 8 No. 1, 1-7
DOI: 10.12691/ajis-8-1-1
Copyright © 2020 Science and Education Publishing

Cite this paper:
Yi Maggie Guo. A Value Based Analysis of Web 2.0 Usage of Chinese Young Users. American Journal of Information Systems. 2020; 8(1):1-7. doi: 10.12691/ajis-8-1-1.

Correspondence to: Yi  Maggie Guo, Departmetn of Management Studies, University of Michigan - Dearborn, Dearborn, MI, USA. Email: Corresponding author: magyiguo@umich.edu

Abstract

The paper reports a study that investigates continued use of Web 2.0 technologies by applying customer values as theoretical lens. In prior research, both utilitarian and hedonic values of IT are recognized. Web 2.0 technologies provide users these values too. Furthermore, we posit that user perceived value has a positive effect on continued use of Web 2.0 sites. Two factors, system quality and information quality, are hypothesized to affect customer values. A survey study is conducted to test proposed research model. This research furthers the research stream by focusing on young users in China.

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