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Child, R., Mentes, J., Pavlish, C. & Phillips, L. (2014). Using Facebook and participant information clips to recruit emergency nurses for research. Nurse Researcher. 21, 6, 16-21.

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Article

An Approach to Using Social Media as a Research Platform

1Clinical Education, Banner Health, Phoenix, Arizona, USA


American Journal of Nursing Research. 2017, Vol. 5 No. 6, 200-201
DOI: 10.12691/ajnr-5-6-1
Copyright © 2017 Science and Education Publishing

Cite this paper:
Claire Bethel. An Approach to Using Social Media as a Research Platform. American Journal of Nursing Research. 2017; 5(6):200-201. doi: 10.12691/ajnr-5-6-1.

Correspondence to: Claire  Bethel, Clinical Education, Banner Health, Phoenix, Arizona, USA. Email: clairebethel@gmail.com

Abstract

AIM: To examine the use of the social and technology features of Facebook to recruit research participants from a closed-group. BACKGROUND: Limited research in healthcare focuses on the use of Facebook despite the many opportunities that exist. METHODS: The experience of gaining access to and recruiting participants from a closed-Facebook group using two different types of posts to advertise the study. DISCUSSION: The paper focuses on the lead author’s experience of recruiting participants from a closed-group on Facebook and her experience of using two different types of posts to advertise the study. A personal post with a picture of the lead author receiving a grant to conduct the research resulted in 32% of the completed survey responses in 24 hours. CONCLUSION: Using a closed-group on Facebook was an inexpensive and successful method to survey many respondents with a shared identity from all over the United States in a short period of time. Future researchers choosing to utilize social media as a research platform should share their methods to better understand how social media can be leveraged in nursing research.

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