Richmond Adebiaye^1,, Theophilus D. Owusu²

The success of consumer e-commerce is perhaps based on its attractions. Increasingly diversified products create even more reason for consumers to be attracted to online purchasing. However, the proliferation of e-commerce has created a dilemma in determinant factors that drive consumer decisions. Using a survey methodology (N = 125), this study examines the correlations of known “antecedents to consumer acceptance of online shopping” in the United Arab Emirates (UAE). A binary logistic regression analysis is performed to predict how consumer attitudes, perceptions of website quality, and gender influence consumer e-commerce intentions. A positive correlation is revealed between perceived ease of website navigation and increased consumer trust in using the website. Additionally, perceived quality of the site is statistically significant to online purchasing. Consumer attitude toward e-commerce also correlates positively to e-purchase intentions. This study also reveals that consumer gender was not an influencing factor with any of the variables examined and to purchase intentions. Results from this study suggest the important influential relationship between consumer behavior patterns and consumer e-shopping decisions.

e-commerce, consumer attitudes, purchase intentions, online shopping acceptance