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T. Apte, An Activist Approach to Biodiversity Planning: A handbook of participatory tools used to prepare India’s National Biodiversity Strategy and Action Plan, vol. 1. London: International Institute for Environment and Development (IIED), 2005.

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Is Media Communication Solving Environmental Challenges: The Case of Buea, South West Region of Cameroon

1Resource Centre for Environment and Sustainable Development (RCESD), Cameroon. P.O Box 30, Buea, South West Region, Cameroon

2Catholic University Institute of Buea (CUIB), P.O Box 563, South West Region Cameroon

3Department of Social Sciences, Faculty of Social Sciences, Great Zimbabwe University, P.O Box 1235, Masvingo, Zimbabwe


American Journal of Environmental Protection. 2016, Vol. 4 No. 2, 48-54
DOI: 10.12691/env-4-2-2
Copyright © 2016 Science and Education Publishing

Cite this paper:
Mbunya Francis Nkemnyi, Fualefeh Ndobegang, Leonard Itayi Chirenje, Naseli Okha Dioh. Is Media Communication Solving Environmental Challenges: The Case of Buea, South West Region of Cameroon. American Journal of Environmental Protection. 2016; 4(2):48-54. doi: 10.12691/env-4-2-2.

Correspondence to: Mbunya  Francis Nkemnyi, Resource Centre for Environment and Sustainable Development (RCESD), Cameroon. P.O Box 30, Buea, South West Region, Cameroon. Email: nmbunyaf@gmail.com

Abstract

This study assessed the influence of media communication on environmental behavior in Buea, Cameroon. Effective media communication has the potential of motivating friendly environmental habits. However, media communication approaches to influence effective conscious environmental behavior is still a challenge. This study was conducted in Buea, South West Region. Mixed methodology including household questionnaires, in-depth interviews and field observations were used. The main findings revealed that media communication on environmental issues is still conducted merely as a public obligation rather as a tool to influence behavorial change towards the environment. Moreover, media communication was revealed to be very expensive for individuals and institutions that are willing to promote environmental education through the media. Despite the increase in media presence in the study area, media communication has not been able to capture and utilize approaches that can lead to interactive communication, and influence positive environmental habits. There is therefore an urgent need to explore detail strategies that conform to local ethics and has the potential to initiate interactive environmental communication.

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