Mbunya Francis Nkemnyi^1,, Fualefeh Ndobegang², Leonard Itayi Chirenje³, Naseli Okha Dioh¹

This study assessed the influence of media communication on environmental behavior in Buea, Cameroon. Effective media communication has the potential of motivating friendly environmental habits. However, media communication approaches to influence effective conscious environmental behavior is still a challenge. This study was conducted in Buea, South West Region. Mixed methodology including household questionnaires, in-depth interviews and field observations were used. The main findings revealed that media communication on environmental issues is still conducted merely as a public obligation rather as a tool to influence behavorial change towards the environment. Moreover, media communication was revealed to be very expensive for individuals and institutions that are willing to promote environmental education through the media. Despite the increase in media presence in the study area, media communication has not been able to capture and utilize approaches that can lead to interactive communication, and influence positive environmental habits. There is therefore an urgent need to explore detail strategies that conform to local ethics and has the potential to initiate interactive environmental communication.

environmental habits, media communication, environmental protection, local knowledge, attitude and perception, Cameroon