This study aims to: 1) Analyze the strengths, weaknesses, opportunities and threats for developing rice commodity. 2) Analyze the alternative formulation of appropriate strategies for the development of superior commodities of rice. 3) Determine the priorities strategically that should be chosen for the development of rice commodity. 4). Provide policy recommendations that can be done by the local government of Buru for the development of superior commodities of rice. This study applied descriptive method using SWOT analysis and QSPM as well as the number of respondents as many as 20 respondents generate a sequence of alternative strategies that can be carried out by the Buru Government, which are: 1) Improved the quality of rice; 2) Optimizing the use of existing land and opening the new market opportunities; 3) Developed agribusiness centers (industrial agriculture that led to the food (rice); 4) Application of technology of agricultural machinery and planting seeds; 5) Increasing the rice production through extension; and 6) Increase the promotion of rice seed products.

SWOT, QSPM, rice commodities, agriculture sector