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Open AccessReview Article

Identification of Customer Loyalty Determinants in Service Industry

by Saul Ronald Jacob Saleky, Lee Cheng Wen, Otto Randa Payangan, Jusni and Maat Pono

Journal of Business and Management Sciences. 2018, 6(4), 171-178. DOI: 10.12691/jbms-6-4-5
Pub. Date: November 19, 2018Views: 2743 Downloads: 1767Like: 1

customer loyalty satisfaction commitment trust satisfaction brand equity service quality perceived price customer perceived value

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