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Interrelationships between Viral Marketing and Purchase Intention via Customer-Based Brand Equity

by Hsiang-Hsi Liu and Yu-Ning Wang

Journal of Business and Management Sciences. 2019, 7(2), 72-83. DOI: 10.12691/jbms-7-2-3
Pub. Date: July 14, 2019Views: 2195 Downloads: 1588Like: 0

viral marketing customer-based brand equity purchase intention advertising

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