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The Value of Consumer Goods Brands in Industrial Markets
by Marwa Elgebali
Journal of Business and Management Sciences. 2017, 5(2), 57-61. DOI: 10.12691/jbms-5-2-4
Pub. Date: July 11, 2017Views: 4715Downloads: 3205
B2B marketing branding equity value
Abstract Full Text PDF (110 KB) Full Text HTML Full Text ePUB (32 KB)
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