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Interrelationships between Viral Marketing and Purchase Intention via Customer-Based Brand Equity
Journal of Business and Management Sciences. 2019, 7(2), 72-83. DOI: 10.12691/jbms-7-2-3
Pub. Date: July 14, 2019Views: 2534Downloads: 1833
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Modeling conversion of Television advertisement for Fast Moving Consumer Goods (FMCG) – (Viewer-to-Buyer Conversion)
American Journal of Modeling and Optimization. 2017, 5(1), 12-23. DOI: 10.12691/ajmo-5-1-2
Pub. Date: June 03, 2017Views: 8465Downloads: 6258
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Using an Evolutionary Heuristics for Solving the Outdoor Advertising Optimization Problem
Journal of Computer Sciences and Applications. 2014, 2(2), 23-30. DOI: 10.12691/jcsa-2-2-2
Pub. Date: September 04, 2014Views: 13305Downloads: 8426
Open AccessCase Report
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Facebook and Its Usage Pattern, a Case Study of Students at Central University of Kashmir
Journal of Business and Management Sciences. 2014, 2(1), 21-25. DOI: 10.12691/jbms-2-1-3
Pub. Date: March 30, 2014Views: 14095Downloads: 8812
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Digital Advertising and Its Role in Building Brand Image
World Journal of Social Sciences and Humanities. 2018, 4(2), 93-99. DOI: 10.12691/wjssh-4-2-4
Pub. Date: August 20, 2018Views: 4879Downloads: 3268
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On an Advertisement of the Koton Company -The Misleading Children
Journal of Business and Management Sciences. 2015, 3(3), 96-100. DOI: 10.12691/jbms-3-3-3
Pub. Date: July 10, 2015Views: 6441Downloads: 4235
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Food Choice Behaviour among Ghanaians: Implications for Health Promotion
World Journal of Nutrition and Health. 2015, 3(1), 22-28. DOI: 10.12691/jnh-3-1-4
Pub. Date: February 19, 2015Views: 14141Downloads: 10324
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Climate Change Awareness: An Explorative Study on the Discursive Construction of Ethical Consumption in a Communication Campaign
American Journal of Applied Psychology. 2013, 1(3), 65-71. DOI: 10.12691/ajap-1-3-6
Pub. Date: January 01, 2014Views: 20879Downloads: 14683Citations: 1
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The Effectiveness of Advertising in Relation to the Personality of the Consumer
Journal of Finance and Economics. 2013, 1(2), 17-21. DOI: 10.12691/jfe-1-2-1
Pub. Date: April 28, 2013Views: 21608Downloads: 13389Citations: 4
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Ethical Media Content Adjustment between Croatian and European Union Regulations – Following Local Elections 2013 in Lika-senj County
Journal of Finance and Economics. 2014, 2(5), 162-165. DOI: 10.12691/jfe-2-5-5
Pub. Date: July 24, 2014Views: 11974Downloads: 7329
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