Science and Education Publishing Journal of Food and Nutrition Research 2333-1240 2 12 2014 11 04 Identifying Objectives for Breeding Improved Vegetable Varieties-Hard but Vital Choice 867 871 EN Prem Nath Chairman, Dr. P.N. Agricultural Science Foundation (PNASF), Bangalore, India JFNR20142121 10.12691/jfnr-2-12-1 2014 07 23 2014 10 18 2014 11 04 The vegetable breeding experience confirms that identifying objectives of breeding is prelude and key to successful results of a breeding programme in developing improved verities. In order to identify the objectives, the views of the choice makers must be considered which will ensure the acceptance and popularity among the farmers and consumers. Practical examples have been illustrated.