eng Science and Education Publishing Journal of Food and Nutrition Research 2333-1240 2014-11-04 2 12 867 871 10.12691/jfnr-2-12-1 JFNR20142121 article Prem Nath drpremnath@vsnl.net 1 Chairman, Dr. P.N. Agricultural Science Foundation (PNASF), Bangalore, India The vegetable breeding experience confirms that identifying objectives of breeding is prelude and key to successful results of a breeding programme in developing improved verities. In order to identify the objectives, the views of the choice makers must be considered which will ensure the acceptance and popularity among the farmers and consumers. Practical examples have been illustrated. http://pubs.sciepub.com/jfnr/2/12/1/jfnr-2-12-1.pdf choice choice makers introduction objectives of breeding vegetable breeding