%0 Journal Article
%T The Effectiveness of Advertising in Relation to the Personality of the Consumer
%A BIRKNEROV¨¢, Zuzana
%A BA?¨ªK, Radovan
%A GBUROV¨¢, Jaroslava
%J Journal of Finance and Economics
%V 1
%N 2
%P 17-21
%D 2013
%M doi:10.12691/jfe-1-2-1
%U http://pubs.sciepub.com/jfe/1/2/1