@article{jbms2019721,
author={{Wang, Siyi and Long, Jie},
title={An Empirical Study on the Relationship between Interaction Number and Marketing Effect of Movie Microblog},
journal={Journal of Business and Management Sciences},
volume={7},
number={2},
pages={59--63},
year={2019},
url={http://pubs.sciepub.com/jbms/7/2/1},
issn={2333-4533},
abstract={Nowadays microblog marketing has become a major marketing way for Chinese movies. On the basis of the AISAS theory model, a first-order autoregressive model between the interaction number and marketing effect of the movie¡¯s official microblog is constructed. Research shows that during the movie microblog marketing activities, there is a certain initial marketing effect, and interacting with fans has a certain amplification effect on the marketing effect, but eventually the marketing effect naturally declines with time.},
doi={10.12691/jbms-7-2-1}
publisher={Science and Education Publishing}
}