eng Science and Education Publishing Journal of Business and Management Sciences 2333-4533 2018-06-29 6 3 76 81 10.12691/jbms-6-3-2 JBMS2018632 article William Neil Littell littellw@ohio.edu 1 Engineering Technology and Management, Russ College of Engineering at Ohio University, Athens, USA Product Lifecycle Management (PLM) is a strategy that is being leveraged by many companies to improve both the execution of new product development as well as the general operations of the company. Because the breadth of PLM is so wide, many companies struggle with defining PLM. This lack of a definition causes confusion within the company that is confounded by the many definitions supplied by consultants and solution providers. This paper seeks to develop a user centric definition of PLM, and offers guidance for individuals implementing a PLM strategy. http://pubs.sciepub.com/jbms/6/3/2/jbms-6-3-2.pdf Product Lifecycle Management PLM PDM ERP CRM SCM