<?xml version="1.0" encoding="UTF-8"?>
<records>
<record>
<language>eng</language>
<publisher>Science and Education Publishing</publisher>
<journalTitle>Journal of Business and Management Sciences</journalTitle>
<eissn>2333-4533</eissn>
<publicationDate>2018-01-05</publicationDate>
<volume>6</volume>
<issue>1</issue>
<startPage>6</startPage>
<endPage>11</endPage>
<doi>10.12691/jbms-6-1-2</doi>
<publisherRecordId>JBMS2018612</publisherRecordId>
<documentType>article</documentType>
<title language="eng">What about Acceptability of Mobile Money in Sub-Saharan Africa? The Case of Cameroon</title>
<authors>
<author>
<name>Rosalie Christiane Nga Nkouma Tsanga</name>
<email>rcnkouma2005@yahoo.fr</email>
<affiliationId>1</affiliationId>
</author>
</authors>
<affiliationsList>
<affiliationName affiliationId="1">Faculty of Economics & Management Sciences, University of Maroua, Cameroon</affiliationName>

</affiliationsList>
<abstract language="eng">The purpose of this article is to identify the factors determining the satisfaction of the users of Mobile money. To do this, we used the triangular approach to collect as much information as possible and to improve the reliability and validity of our results. Thus, we conducted thirty semi-structured interviews and two hundred and thirty questionnaires. The results reveal the positive and statistically significant impact of speed, cost, mobiquity, perceived usefulness, safety and social influence, as well as the negative impact of interoperability, network quality and age.</abstract>
<fullTextUrl format="pdf">http://pubs.sciepub.com/jbms/6/1/2/jbms-6-1-2.pdf</fullTextUrl>
<keywords language="eng"><keyword>mobile money</keyword>
<keyword>satisfaction</keyword>
<keyword>consumer behavior</keyword>
</keywords>
</record>
</records>
