Science and Education Publishing Journal of Business and Management Sciences 2333-4533 3 2 2015 06 17 The Business Model as a Configuration of Value: Toward a Unified Conception 78 84 EN Oussama AMMAR Strategy, Entrepreneurship and Economics Department, Skema Business School, Raleigh, USA Mohamed Laid OUAKOUAK JBMS2015324 10.12691/jbms-3-2-4 2015 06 02 2015 06 14 2015 06 17 Drawing on the lack of unified definition of the business model (BM), this research attempts to compare the BM concept with similar business and managerial concepts that have dominated business and management literature. The purpose is to justify its primacy and wide acceptance in the business vocabulary. The authors define an integrative framework that underscores the centrality of the notion of value and captures the BM's key components without constraining it to a specific field of research or industry. One of the key contributions of this research is to provide a wide-ranging definition of the BM that addresses the main dimensions of the value creation process and that can be shared and accepted by the business community regardless of perception, understanding, or theoretical anchoring.