Science and Education Publishing Journal of Business and Management Sciences 2333-4533 3 1 2015 05 20 A Study on Perceived Service Quality of IDEA Cellular Ltd. - A Case Study on Factor Analysis 53 57 EN Monalisha Pattnaik Department of Business Administration, Utkal University, Bhubaneswar, India-751004 Abhipsa Ray Biswa Bhusan Mall Rosemary Kujur Silpa Jena Somu Jena JBMS2015317 10.12691/jbms-3-1-7 2015 03 10 2015 04 02 2015 05 20 The paper focuses on the perceived service quality of Idea Cellular which is a leading GSM mobile services operator in India. This study investigates the effect of marketing strategies espoused by Idea Cellular and its upshot on the consumers. It also attempts to study the expectations of the customers and the marketing strategies that have been taken by the organization to discharge them. A study of perception of distributors has also been made to understand insights and identify factors of customer satisfaction that the organization is focusing on. The study highlights the factors that contribute to the hedonistic escalation in this dynamic competitive world.