Science and Education Publishing Journal of Business and Management Sciences 2333-4533 3 1 2015 04 13 Product Designing through Conjoint Analysis and Curve Fitting of Financial Data: A Case of Birla Tyres 32 44 EN Monalisha Pattnaik Department of Business Administration Utkal University, Bhubaneswar India-751004 JBMS2015315 10.12691/jbms-3-1-5 2015 03 10 2015 04 02 2015 04 13 This case study focuses on the product designing of domestic bias tyres of trucks and bus. There are some attributes of tyres by which potential customers are focusing on these attributes but by taking the most significant attributes like 'Application', 'After sales service' and 'Rim size' and using the conjoint analysis technique the best combination has been selected. For financial data the curve fitting method of least square of straight line parabolic curve methods are applied for forecasting for the next 10 years and the comparative study also carried out for managerial implication of this company.