eng Science and Education Publishing Journal of Business and Management Sciences 2333-4533 2014-10-22 2 3A 33 40 10.12691/jbms-2-3A-5 JBMS201423A5 article Adyasha Suvadarshini adyasha567@gmail.com 1 Gopal Prasad Roy 2 Mother's Business School, Bhubaneswar, India Support Services and Dam Safety, Govt. of Odisha, Dept. of Water Resources, Bhubaneswar, India The present study focuses on the supply chain management in Orissa State Co-operative Milk Producers' Federation Limited (OMFED), a leading state dairy giant that operates in Odisha which is an eastern state of India. A detailed discussion regarding its distribution channels has been carried out starting from procurement, marketing to finally delivering milk and its products to the customers. Apart from this, a comparative analysis between OMFED and AMUL, the National Dairy giant of India, has been presented to draw managerial decisions for sustaining in the competitive market. Further, the challenges faced by OMFED are stated along with the perceived opportunities that may help OMFED to build a strong competitive edge over its competing brands. http://pubs.sciepub.com/jbms/2/3A/5/jbms-2-3A-5.pdf supply chain distribution channels milk and milk products value addition