%0 Journal Article
%T Dose Online Brand Community Help Brands Increase Loyalty? -The Impact of Customer Citizenship Experience
%A Wang, Yu-Bing
%A Ho, Ching-Wei
%J Journal of Business and Management Sciences
%V 12
%N 1
%P 60-66
%D 2024
%@ 2333-4533
%M doi:10.12691/jbms-12-1-6
%U https://pubs.sciepub.com/jbms/12/1/6