@article{jbms20231116,
author={{Zhang, Zhenfang and Liang, Honghai},
title={Research on the Relationship between Service Quality and Customer Loyalty for Fresh Food E-commerce in the Background of New Retail},
journal={Journal of Business and Management Sciences},
volume={11},
number={1},
pages={83--89},
year={2023},
url={http://pubs.sciepub.com/jbms/11/1/6},
issn={2333-4533},
abstract={In the context of new retailing, fresh food e-commerce is increasingly blending with online and offline channels. Given the perishable and time-sensitive nature of these products, service quality has emerged as a key factor for competitive advantage and long-term growth. Using the SOR and PPM models, this study builds a relationship model between service quality and customer loyalty in fresh food e-commerce. Drawing on 516 valid questionnaires and structural equation modeling, the analysis offers recommendations for retailers to enhance service quality, user engagement, and competitiveness.},
doi={10.12691/jbms-11-1-6}
publisher={Science and Education Publishing}
}