eng Science and Education Publishing Journal of Business and Management Sciences 2333-4533 2023-01-15 11 1 46 62 10.12691/jbms-11-1-4 JBMS20231114 article Ahmed Othman Aly Ziko 1 Amal Asfour ahmedziko87@gmail.com 1 Arab Academy for Science, Technology and Maritime Transport, Graduate School of Business, AASTMT This research paper examines digital marketing channels (E-mail Marketing, Mobile Marketing, and Social media Marketing) for marketers. It analyzes the effect of these channels on the consumer buying decision process in the Egyptian market in the modern trade sector. The author in the research paper researched an online questionnaire. The questionnaires were administered based on a simple sampling method and obtained in the Egyptian market. 275 questionnaires were distributed, and 275 available samples were collected, resulted in a response rate of 100% to all those who chose to participate. Findings indicate that all E-mail Marketing, Mobile Marketing and Social Media Marketing have positive effect on the consumer buying decision process in the Egyptian market in the modern trade sector and that between the independent variables; Mobile marketing has greater impact on consumer buying decision process, then E-mail marketing and Social media marketing respectively. http://pubs.sciepub.com/jbms/11/1/4/jbms-11-1-4.pdf digital marketing consumer behavior modern trade sector email marketing mobile marketing social media marketing