eng Science and Education Publishing Journal of Behavioural Economics Finance Entrepreneurship Accounting and Transport 2376-1334 2018-07-25 6 1 26 32 10.12691/jbe-6-1-4 JBE2018614 article Tran Anh Vu trananhvu.49@gmail.com 1 Phung Thi Hoan 1 Doan Thi Mai 2 International School, Thai Nguyen University Thai Nguyen University of Agiculturel an Foresty The aim of this study was to determine the factors influencing farmersĄŻ choice on tea farmer marketing channel in Thai Nguyen city, Viet Nam. A semi-structured and pre-tested questionnaire was used to collect data from tea farmers through face to face interview. Multistage sampling procedure was employed to contact 386 respondents. The study used Multinomial logistic regression (MNL) model to identify factors that determine tea growersĄŻ choice of marketing channel and sales volume decisions once a marketing channel has been selected. The results showed that Family size (famsz); Farming Experience (exper); Non/Off Farm Income (offarm); Land Size Allocated (aretea); Distance significantly affected the participation in marketing channel. Land Size allocated is the most influential factor with (B = 4.418; OR= e4,418= 82.957). http://pubs.sciepub.com/jbe/6/1/4/jbe-6-1-4.pdf tea value chain tea production Multinomial logistic regression (MNL) marketing channel