@article{jbe2018614,
author={{Vu, Tran Anh and Hoan, Phung Thi and Mai, Doan Thi},
title={Determinants of Market Outlet Choice of Tea Farmer in Thai Nguyen City, Viet Nam},
journal={Journal of Behavioural Economics Finance Entrepreneurship Accounting and Transport},
volume={6},
number={1},
pages={26--32},
year={2018},
url={http://pubs.sciepub.com/jbe/6/1/4},
issn={2376-1334},
abstract={The aim of this study was to determine the factors influencing farmersĄŻ choice on tea farmer marketing channel in Thai Nguyen city, Viet Nam. A semi-structured and pre-tested questionnaire was used to collect data from tea farmers through face to face interview. Multistage sampling procedure was employed to contact 386 respondents. The study used Multinomial logistic regression (MNL) model to identify factors that determine tea growersĄŻ choice of marketing channel and sales volume decisions once a marketing channel has been selected. The results showed that Family size (famsz); Farming Experience (exper); Non/Off Farm Income (offarm); Land Size Allocated (aretea); Distance significantly affected the participation in marketing channel. Land Size allocated is the most influential factor with (B = 4.418; OR= e<SUP>4,418</SUP>= 82.957).},
doi={10.12691/jbe-6-1-4}
publisher={Science and Education Publishing}
}