Science and Education Publishing American Journal of Educational Research 2327-6150 3 4 2015 04 09 Guided Reflection Model: How Executive Coaching Can Assist Organizational Leaders Enhance Their Creativity, Innovation and Wisdom 495 504 EN Tom Cerni Head of Counseling Services, The Scots College, Victoria Road, Bellevue Hill, NSW, Australia EDUCATION20153417 10.12691/education-3-4-17 2015 03 29 2015 04 06 2015 04 09 This paper outlines how executive coaching can assist organizational leaders engage in a guided process of reflection to enhance their creativity, innovation and wisdom. The conceptual model proposed in this paper is an extension of the Cognitive-Experiential Theory (CET; Epstein, 2014) and the recently developed Cognitive-Experiential Leadership Model (CELM; Cerni, Curtis & Colmar, 2015). Empirical research has shown that people are continually influenced by two information processing systems; the rational system, which is a verbal reasoning system, and the experiential system, which automatically learns from experience (Epstein, 2014). The degree of influence varies along a dimension from negligible to almost complete dominance, depending on the context, affect and understanding of self (Denes-Raj & Epstein, 1994; Epstein, 1998b; Epstein, 2014; Handley, Newstead, & Wright, 2000). The proposed Guided Reflection Model (GRM) complements the CELM by suggesting that the executive coach can play an integral role in guiding the leader to better understand how the integration of the context, affect and self, that is continually under the influence of the rational and experiential systems, can enhance creativity, innovation and wisdom.