@article{education20153214,
author={Suliyanthini, Dewi},
title={Effect of Campus Promotion, Service Quality and ApplicantsĄŻ Image toward Their Decision in Choosing a Higher Education Institution},
journal={American Journal of Educational Research},
volume={3},
number={2},
pages={208--210},
year={2015},
url={http://pubs.sciepub.com/education/3/2/14},
issn={2327-6150},
abstract={The objectives of this research were to find out: the effect of campus promotion and service quality on applicantsĄŻ image of the campus and applicantsĄŻ decision in continuing their study at a campus. It is found that campus promotion influence applicantsĄŻ image about the campus. The promotion also effects applicantsĄŻ decision in choosing an educational institution (campus). Furthermore, service quality also has consequence on both applicantsĄŻ image and decision. Finally, applicantsĄŻ image also has effect on their decision to continue their study at a campus. It means that campus promotion and service quality have crucial influence to satisfy applicants (candidate students) as campus customer. When they are comfortable with the promotion and the service, they will have good image about the campus and choose it as their future educational institution.},
doi={10.12691/education-3-2-14}
publisher={Science and Education Publishing}
}