@article{education2014232,
author={{Pal¨¢u, Silvia L¨®pez and Rivera-Cruz, Beatriz},
title={Crossing the Ethic ¨C Non Ethic Border: A Cognitive Dissonance Theory Approach},
journal={American Journal of Educational Research},
volume={2},
number={3},
pages={123--134},
year={2014},
url={http://pubs.sciepub.com/education/2/3/2},
issn={2333-4770},
abstract={The main purpose of this study is to identify the importance of several variables in the ethical decision making process, propose a model that incorporates the Festinger (1957) Cognitive Dissonance Theory and the Jones (1991) model. With that in mind a measurement instrument was developed using the<i> </i>Personal Ethical Threshold (Comer and Vega, 2008). The results provide valuable data worth considering in the design of business curriculums.},
doi={10.12691/education-2-3-2}
publisher={Science and Education Publishing}
}