Science and Education Publishing American Journal of Educational Research 2333-4770 2 12B 2014 12 14 Rebranding Ukrainian Generations and Generation Y through the Prism of Modern Views 83 86 EN Anatoliy Kuzminskyy Bohdan Khmelnytskyy National University of Cherkasy, Ukraine EDUCATION2014212B15 10.12691/education-2-12B-15 2014 09 29 2014 10 23 2014 12 14 The article offers a short survey of the Ukrainian generations of 1900 through 2000. It details on the main features of the epoch and the environment in which generation Y was formed. The author specifies on the generation born in 1983 - 2003 and connects it with the peculiar features of the 'millennials' entry into higher education.