@article{ajis2015322,
author={Schnell, Jim},
title={Doing Televised Rhetorical Analysis as a Means of Promoting University Awareness in a Target Market},
journal={American Journal of Information Systems},
volume={3},
number={2},
pages={37--39},
year={2015},
url={http://pubs.sciepub.com/ajis/3/2/2},
issn={2374-1988},
abstract={This article will describe aspects of doing televised rhetorical analysis as they relate to the promotion of university awareness in a particular target market. Such considerations will include variables that most professors encounter in their efforts to address the ˇ°serviceˇ± expectations of their employment and how these variables can be commensurate with significant public relations goals of the institution. How we address ˇ°serviceˇ± expectations can differ markedly but the objectives of such efforts are fairly consistent.},
doi={10.12691/ajis-3-2-2}
publisher={Science and Education Publishing}
}