@article{ajie2014211,
author={{Gharakhani, Davood and Farrokhi, Mohammad Reza and khajevand, Hamed and Farahmandian, Arshad},
title={Customer¡¯s Attributes and Organizational Performance},
journal={American Journal of Industrial Engineering},
volume={2},
number={1},
pages={1--4},
year={2014},
url={http://pubs.sciepub.com/ajie/2/1/1},
abstract={This study explored how Product-related attributes of customers financial performance.<b> </b>Despite ongoing debate regarding the specific dimensions of the customer relationship orientation construct, the link with organizational performance is almost universally recognized.<b> </b>The findings suggest that financial service managers could consider treating consumers as partners in their provision of existing services or their quest to develop successful new services. Reciprocal behavior will foster a positive atmosphere, remove barriers arising from risk, and enable relationships to progress, ultimately improving financial performance. Marketing research has shown that firms are more successful when they focus on their customers¡¯ needs. Although some empirical studies have investigated the relationship between Product-related attributes of customers and financial performance, they have failed to show the mechanism by which Product-related attributes of customers promotes financial performance.},
doi={10.12691/ajie-2-1-1}
publisher={Science and Education Publishing}
}